Your best ally for a natural and impeccable finish, as if recently applied for 24H thanks to its ActiveForceTM technology. Our long-lasting fluid foundation synchronizes with the skin to resist temperature, humidity and movement. Exceptional comfort. Breathable. Melting. Modular. You'll always find your perfect shade because our foundation adapts to your skin tone. For all skin types. Modular medium coverage. Fresh and natural finish. SPF 30. Oil free. Moisturizes for 24 hours. Resistant to water and product transfer.
The name "Shiseido" comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism. While our products have their origins in cutting-edge western pharmaceuticals, the company takes its name from eastern philosophy. This forward-thinking blend of Western science and Eastern wisdom has always been the cornerstone of Shiseido.
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