The Shampoo that protects the duration of the color after up to 12 washes. Gently cleanses to preserve color intensity and shine. Hair is soft, and color maintains its radiance and color after 12 washes. At the heart of the formula, a rice peptide complex limits pigment loss for color longevity after up to 12 washes. Tara tannins and antioxidant sunflower sprouts provide color protection. A white mallow extract adds softness and shine to hair. - No silicones, no sulfated surfactants, no colorants. How to Use: Apply a small amount of product to the scalp with a gentle massage, then rinse. If product gets into the eyes, rinse thoroughly.