It is an oxidizing cream emulsion for applying oxidation products. Its formula is characterized by achieving softer and fluffier mixtures, perfectly emulsified and easy to penetrate into the hair. Contains stabilizers that ensure the maintenance of all its properties. Personal Oxidizer is enriched with hydrolyzed keratin and argan oil that strengthen and prevent aging of the hair fiber. It is recommended to apply for light or extra light tones with a higher level of lightening. In bleaching to apply lightening techniques with results of light or very light tones.