Permanent beauty cream color for a soft touch and foolproof coverage. Infinitely colorful, deeply cared for. Permanent beauty cream coloring for perfect coverage of white hair. A rich, deep color and a deeply cared for result thanks to its iconic formula highly concentrated in Ionène G care agents. Unleash your creativity with Majirel and its wide palette of shades, and satisfy all your clients' desires. Majirel allows you to lighten up to 3 tones and its exclusive Ionène G + Incell technology allows you to obtain 45% softer hair after coloring*. The combination of these two care active ingredients allows it to act on the 3 areas of the cheevu to protect the entire hair fiber.