Its formula rich in Organic Argan Oil gently cleanses hair, leaving it soft, hydrated and protected. Argan Oil is Kativa's special range to recover damaged and lifeless hair due to chemical and/or mechanical processes (perms, dyes, bleaching, etc.). Its formulas are made with organic Argan Oil, vitamin E, antioxidants, omega 3 and 9, flax oil, sesame oil and keratin. Argan Oil is designed to protect, hydrate, nourish and provide shine and softness. How to use: Apply to wet hair, massaging lightly in small circles. Then rinse.