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Knock out stubborn brassy tones in one use for a fresher, brighter blonde.
Destroy brassy tones for a fresher, brighter blonde in just one use. With crushed violet and blue pigments, this rich formula instantly transforms even the most stubborn yellow and orange hues into cooler, brighter blondes.Gently massage into damp hair, lather and rinse well. For more intense results, and to combat stubborn brassy tones, leave the shampoo in hair for 2-3 minutes. Use it daily until you achieve the desired color result. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush Conditioner. Rinse your hands immediately after applying the shampoo to your hair.