Hair with highlights, dyed blonde, or gray hair often has undesirable tones due to various causes of color loss, natural pigmentation, and environmental stress, distorting the beauty and color of the hair. - Clearé Institute's 5-in-1 Violet Toning Shampoo is a treatment formulated with pigments and botanical extracts that illuminate and revitalize hair. - Suitable for women and men with problems of unwanted tones. - Neutralizes orange and yellowish tones. - Perfects hair color. - Antioxidant and calming effect. - Reduces frizz. - Softness and shine Instructions for use: Gloves are required. Wet hair and remove excess water. Apply small amounts and massage thoroughly throughout hair, roots, mid-lengths, and ends. Add a small amount of water and emulsify. Wait 2 to 5 minutes and rinse thoroughly.