Artègo It's Color is the premium color product that your customers will love. Provides complete coverage for intense and shiny results, as well as maximum protection for the integrity of your skin and hair. Easily create the perfect look with 111 mixable color shades. Plus 9 additional super and ultra blonde shades, 2 extra blonde creams, 3 intensifiers and 1 neutral. Permanent cream color gives you a brighter, longer lasting and more stable color. It does not drip or stain, does not irritate the skin and allows a more precise application. Plus you get lightning results up to 4 levels with 100% gray coverage. Permanent cream-based coloring - Brilliant, fade resistant colors. - Maximum enhancement up to 4/5 levels - 100% coverage of gray hair - Brilliant and intense results - Stable and accurate reflexes - Great reliability - 1:1 mix ratio (1:2 with super and ultra blonde shades) Characteristics - Low ammonia content - Higher concentration of pigment - Multi-pigment color system - Milk and coconut oils, amino acids and trace minerals - Amphoteric molecules - Conditioning base - Consistent and balanced performance. performances - Even when used with 30 vol. - Fade resistant pigments - Wide range of highlight shades - Easy mixing and application. - No staining - No irritation to the scalp.