Silky shaving cream that creates a rich, foamy lather that softens beard hair for an easy shave. The foam helps keep beard hairs lifted for a close shave, while protecting skin from irritation and razor burn, leaving skin feeling soft and hydrated.
Dermatologically tested.
How to use: Ideally, you should shave after a shower while your skin is still warm. Dampen your shaving brush with warm water and pick up the product by dipping the brush into American Crew Lather Shaving Cream. Swirl the brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular motions, using bristles to lift hair from skin. Use a razor to shave into the grain of the hair. Reapply the shaving cream and shave slightly against the grain. Rinse with cold water.